Tasty. Tender.
Better for you.


The first thing you should know about us is that we don’t just like beef. We love, love, love it. Which is why we are totally, completely crazy about it. Obsessed with taste. Obsessed with quality. Obsessed with transparency. Obsessed with ethics, humanity and integrity.

We believe that, when chosen with integrity and care, food naturally tastes great. And that nature, not technology, should be responsible for what’s on our plates. Our proprietary PRE taste standard studies everything from pastures to packaging to bring you the best beef on the planet. We study every single step and examine every detail that contributes to bringing you beef exactly as it was always meant to be. 100% grass fed. This is our modern approach to old-fashioned methods. We call it True Taste.


Our packaging is vacuum-sealed for freshness. It even boasts a 360° transparent view so you never have to wonder and worry about the quality of your meat. At PRE, you always get the top cut.

Recipes & Cooking Instructions

Beef this delicious and lean comes with its own set of rules. Learn how to cook it perfectly every time with favorite recipes from PRE staff, friends, and fans.

Where to buy

FIND A STORE as obsessed with bringing you the world’s best beef as we are.

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Join the Obsession

Can’t get enough? Tune into the latest PRE news, recipes and industry changing shenanigans.