The first thing you should know about us is that we don’t just like beef. We love, love, love it. Which is why we are totally, completely, card-carrying crazy obsessed about it. Obsessed with taste. Obsessed with quality. Obsessed with transparency. Obsessed with ethics, humanity and integrity.

We are obsessed with every single aspect that goes into bringing you the top ten percent of the world’s grass fed beef. And we know it’s the best of the best because every single cut is selected through our Obsessive Pick™ process in which we study every step, scour every detail, and examine every aspect that contributes to bringing you beef exactly as it was always meant to be. 100% grass fed. And consistently downright delicious.


Our package can multi task. It boasts a 360 transparent view, smart vacuum pack, and easy breezy storage.

Recipes & Cooking Instructions

Beef this delicious and lean comes with its own set of rules. Learn how to cook it perfectly every time and take a gander at recipes we’re obsessed with.

Where to buy

FIND A STORE as obsessed with bringing you the world’s best beef as we are.

Sound the Alarm

Not able to find PRE at a store near you? Let’s join forces and see if we can make it happen.

Join the Obsession

Can’t get enough? Tune into the latest PRE news, recipes and industry changing shenanigans.