Our History

  1. It started with a bite—

    2009

    One lunch in Melbourne illustrated that “All grass fed is not created equal,” and set Lenny Lebovich, founder of PRE Brands, on a path to find the best grass fed beef and bring it the U.S. market.

    The best tasting Steaks
  2. Lenny researched what makes the best grass fed beef—

    2009-2012

    Lenny interviews consumers to understand what they consider to be great tasting beef. Then he sets out to find it: traveling the world to understand where the world’s best-tasting, most consistent supply of beef exists.

    Lenny finds the best beef in Australia and New Zealand, where he began developing partnerships with trustworthy and reliable farmer networks that had extremely high standards for their beef.

  3. Founded PRE

    March 2012

    After 3 years of research, PRE Brands® becomes a LLC, with the goal of restoring consumer confidence in beef by providing consistently great taste without the health and safety tradeoffs of conventionally raised beef.

  4. First ship

    February 2015

    The first boxes of PRE steaks and ground beef are shipped to independent grocers. By October 2015, PRE expands to retailers outside of Chicago and is available in stores throughout the Midwest.

    The best tasting Steaks
  5. PRE gains distribution outside of Chicago

    Fall 2015-Winter 2016

    PRE also goes digital and begins selling to consumers from coast-to-coast on Amazon Fresh.

    The best tasting Steaks
  6. First PRE office opens

    February 2017

    After six “offices” ranging from hotel bars to shared startup spaces, PRE opens its first headquarters in the River North neighborhood of downtown Chicago.

    The best tasting Steaks

PRE in the press


Brand Promises

  • PRE Brands
    Serve consumers with consistency & complete transparency.
  • PRE Brands
    Sell products that we’re proud to serve to our friends and families.
  • PRE Brands
    Set the standard for delicious, highest quality food that doesn’t sacrifice health or safety.

Meet the Team

Our passion? Providing great tasting beef with unparalleled quality.

  • Lenny Lebovich

    Founder + CEO

    Lenny Lebovich

    Founder + CEO

    linkedin Profile

    What motivated you to start PRE?

    I loved the idea of disrupting a massive industry that has been loathe to change materially in decades. The gulf between how the industry thinks, and what consumers want, is vast.

    What is your favorite PRE item?

    Have to say, I love our ribeye when looking to indulge a bit but, day to day, I think our sirloin rocks.

    What do you like to cook?

    I’m pretty good at grilling steak and preparing its surrounding accompaniments—steamed asparagus and red potatoes with sautéed onions would be 2 of my favorites.

    What is the craziest thing that has happened to you?

    Began my career on Wall Street and ended up in beef. How random is that?

    What are your favorite hobbies?

    Scuba Diving. Meeting people. Political economy. Reading. Legos (with my kids).

  • Pat Willmot

    Chief Operating Officer

    Pat Willmot

    Chief Operating Officer

    linkedin Profile

    What motivated you to work at PRE?

    I have known Lenny for many years. We first met when we were colleagues in a business that launched an organic retail protein business. Lenny’s passion for delivering what consumers want, great tasting beef that is better for you, inspired me to come work with him again on PRE

    What is your favorite PRE item?

    I love the Chuck Roast – so easy to prepare and I get many compliments for my minimal efforts.

    What is the strangest thing you have ever eaten?

    Ok, it was dirt but I wasn’t paying attention and clearly small children should not be allowed to serve you stuff… ever.

    Do you play any sports?

    I love outdoor activities, skiing (downhill and cross country), biking, swimming, boating, walking/running.

    What is your favorite place that you have traveled?

    New Zealand is my favorite place right now although Italy is a close second. I love the people, the country, the food and the wine – yes, definitely the wine.

  • Wayne Vonder Heide

    VP of Sales

    Wayne Vonder Heide

    VP of Sales

    linkedin Profile

    What motivated you to work at PRE?

    I was excited about the opportunity to take the skills that I learned working on brands at larger companies and apply them to building a new, game-changing brand.

    What is your favorite PRE item?

    Filet Mignon

    Have you ever won any awards?

    Saved By the Bell Trivia Contest Winner, National Poetry Contest Winner- 8th Grade Flag Football Team MVP- 6th Grade

    What is your favorite place that you have traveled?

    Uganda, Venice, Dublin, and Boise, ID.

    Do you play any sports?

    Played football and track in high school, cheerleading in college (yes, cheerleading). Now play pretty much any rec league sport (volleyball, basketball, softball, football).

  • Pat Cascarano

    Chief Finance Officer

    Pat Cascarano

    Chief Finance Officer

    linkedin Profile

    What motivated you to work at PRE?

    I joined PRE to help solve a massive problem in the industry which is the lack of quality, transparency and trust in most of of the food we eat. I love working for a company that goes to great lengths to deliver an exceptional product.

    What is your favorite PRE item?

    Chuck Roast

    Do you play any sports?

    I play golf, lift weights and practice yoga. I also play centerfield and hit leadoff on PRE’s softball team.

    What is your favorite place that you have traveled?

    Hoi An, Vietnam (for the Cao Lau and Bun Rieu) and Nosara, Costa Rica for the surfing.

    What TV show do you binge watch?

    Iron Chef: America

  • Liz Holt

    Director of Field Sales and Marketing

    Liz Holt

    Director of Field Sales and Marketing

    linkedin Profile

    What motivated you to work at PRE?

    I was looking for a challenge and I really like what PRE was bringing to the industry. I am very food focused, and PRE was the first company that matched a lot of my personal ideals, and I wanted to try and change the industry from the inside.

    What is your favorite PRE item?

    Filet!

    What is the strangest thing you have ever eaten?

    Chocolate covered grasshoppers

    Do you play any sports?

    I was a competitive gymnast and I was a diver in high school. Then I was a dancer for a long time.

    What are your favorite hobbies?

    Painting, making baked goods, and singing on tour with Nick Africano.

  • Erayna Sargent

    Marketing Director

    Erayna Sargent

    Marketing Director

    linkedin Profile

    What motivated you to work at PRE?

    I love the opportunity to participate in the food revolution. There is so much to learn about the food the we consume and PRE is all about continuing to educate our team so that we can provide the best food and information to others.

    What is your favorite PRE item?

    92% Lean Ground beef- It’s so versatile. It has enough fat to still make a good burger and a perfect lean point to use in other meals like spaghetti, tacos, nachos, etc.

    What is the strangest thing you have ever eaten?

    Seared, basically raw, chicken breast in Japan. Yes, really.

    What is the craziest thing that has happened to you?

    I was offered 200 camels for my hand in marriage in Morocco. Everyone says that is lot of camels but I still passed it up.

    What is your favorite place that you have traveled?

    It’s so hard to pick one. Top three would be Cape Town, Iceland & Barcelona

  • Andrew Clark

    Director of Planning & Analytics

    Andrew Clark

    Director of Planning & Analytics

    linkedin Profile

    What motivated you to work at PRE?

    Love for the product and mission, working in the Food 2.0 space.

    What is your favorite PRE item?

    If I had to pick one, it would be the Ribeye.

    What is the strangest thing you have ever eaten?

    Alligator or goat brain

    Do you play any sports?

    Love archery

    What are your favorite hobbies?

    Food & wine / restaurants

  • Joe Welnhofer

    Director of Operations

    Joe Welnhofer

    Director of Operations

    linkedin Profile

    What motivated you to work at PRE?

    Wanted to work for a brand that I’m passionate about and that I enjoy eating and I wanted to work for an entrepreneur that I could learn from as I want to own my own company someday.

    What is your favorite PRE item?

    Ribeye hands down.

    What is your favorite place that you have traveled?

    Provence, France

    What do you TV show do binge watch?

    Anthony Bourdain – No Reservations

    What are your favorite hobbies?

    Cycling (40+ miles), snowboarding and cooking

  • Julie Divis

    Quality Manager

    Julie Divis

    Quality Manager

    linkedin Profile

    What motivated you to work at PRE?

    I wanted a company that aligned with my way of life – healthy, active, forward-thinking, fun, and supportive. This company fits who I am as a person, and I feel passionate towards my work and growing PRE!

    What is your favorite PRE item?

    Chuck Roast! It is killer in the slow cooker.

    What were you voted “Most Likely to Be” in high school?

    I was runner up for Teacher’s Pet.

    What is the craziest thing that has happened to you?

    Getting engaged to my now husband during our first marathon together at mile 20. He pulled me aside and got down on one knee (impressive after running 20 miles). I said yes and then we still had 6.2 miles to go until the finish line!

    What TV show do you binge watch?

    Too many… My tried and true will always be Gilmore Girls, ever since I was a kid.

  • Jon Bykerk

    Accounting Manager

    Jon Bykerk

    Accounting Manager

    linkedin Profile

    What motivated you to work at PRE?

    Great culture, amazing product, company that is growing and disrupting the industry

    What is your favorite PRE item?

    Probably the filet (super tender and great taste). Also, love the sirloin if I’m making an arugula salad.

    What is the strangest thing you have ever eaten?

    Duck heart

    What is the craziest thing that has happened to you?

    Having kids

    Favorite place that you have traveled?

    Glacier National Park, Kauai

  • Sarah Russo

    Culinary Manager

    Sarah Russo

    Culinary Manager

    linkedin Profile

    What motivated you to work at PRE?

    Tracy Sinclair reached out to me and said, "Here at PRE we strive to fuel our bodies with the right foods... but we also want it to taste good!" I said, "Say no more!" It made me excited to work with a brand that is focused on how their food makes their customers feel, and challenge them to think about the consumer choices they make around sourcing their animal protein.

    What is your favorite PRE item?

    Filet Mignon

    Have you ever won any awards? Professional awards? Trivia night awards? Grade School Honors?

    In high school I was voted to be "most likely to own an empire"

    Do you play any sports?

    I used to be a classical dancer: ballet, modern, jazz. Now I stick to ballroom dance and do group fitness like yoga, barre, and crossfit.

    What TV show do you binge watch?

    Homeland... and Girl Boss!

  • Amanda Littleton

    Assistant Marketing Manager

    Amanda Littleton

    Assistant Marketing Manager

    linkedin Profile

    What motivated you to work at PRE?

    I’m a healthy, active person and believed in the product PRE was bringing to the market. Most importantly, everyone else on the team believes in PRE as well. The team practices what PRE preaches and makes every work day tons of fun.

    What is your favorite PRE item?

    Sirloin! I love how lean it is.

    What are your favorite hobbies?

    Playing piano, photography, discovering new bars / restaurants

    What is your favorite place that you have traveled?

    Carlsbad, California. Nice, quaint little beach town right on the water. And it’s where I learned to surf.

    What TV show do you binge watch?

    Friends – it never gets old!

  • John Corley

    Customer Retail Manager

    John Corley

    Customer Retail Manager

    linkedin Profile

    What motivated you to work at PRE?

    The first time my wife and I tried the Ribeye and ground beef, the flavor was enough motivation for me to accept a position with PRE.

    What is your favorite PRE item?

    Filet and 92!

    What are your favorite hobbies?

    All-time favorite hobby is being a die-hard Cubs Fan

    What is the craziest thing that has happened to you?

    Saved a man's life using the Heimlich maneuver.

    What TV show do you binge watch?

    King of Queens

  • Yoseph Arsala

    Logistics & Procurement Manager

    Yoseph Arsala

    Logistics & Procurement Manager

    linkedin Profile

    What motivated you to work at PRE?

    The opportunity to join a group of intelligent individuals with a common goal of building a brand from the ground up.

    What is your favorite PRE item?

    As a steak person I consider myself a ribeye guy, but the PRE Filet Mignon might be the best steak I’ve ever tasted.

    What is the strangest thing you have ever eaten?

    Lamb testicles. It was a challenge.

    What were you voted “Most Likely to Be?” in high school?

    “Most Likely to be on a Reality TV Show”.

    What are your favorite hobbies?

    Working, reading about the global economy, working out, traveling, and learning new cultures.

  • Greg Sexton

    Customer Retail Manager

    Greg Sexton

    Customer Retail Manager

    linkedin Profile

    What motivated you to work at PRE?

    PRE's innovative approach to driving growth in a competitive and well established category with a product that meets the needs of today's health conscious shopper.

    What is your favorite PRE item?

    I love our Filet!

    Do you play any sports?

    I play golf and coach for the First Tee of West Michigan.

    What is your favorite place that you have traveled?

    Reggio Calabria Italy. Southern Italy near Messina.

    What are your favorite hobbies?

    Biking and Hiking

  • Marcus Zappa

    Field Marketing Supervisor

    Marcus Zappa

    Field Marketing Supervisor

    linkedin Profile

    What motivated you to work at PRE?

    I wanted to work somewhere innovative in its field and gives me a place to grow as a professional and I thought PRE gave me the best chance to do both.

    What is your favorite PRE item?

    Ribeye, hands down.

    What is the craziest thing that has happened to you?

    I chipped my own tooth playing tennis, my smacking myself in the face with my racket during a forehand.

    Favorite place that you have traveled?

    Cork city, Ireland

    What TV show do you binge watch?

    I binge a bunch of shows but some of my favorites are Friday Night Lights, House of Cards, Scrubs, Bloodline, Parks and Recreation, and The Office

  • Nicole Duran

    Human Resources Coordinator

    Nicole Duran

    Human Resources Coordinator

    linkedin Profile

    What motivated you to work at PRE?

    After being exposed to the corporate world, I knew I wanted to work for a startup company and be a part of a growing business. I wanted to work alongside a close-knit team where my role would have a noticeable impact on the company.

    What is your favorite PRE item?

    Filet Mignon! So delicious and so easy to prepare! (even for an amateur chef like myself)

    What is your favorite place that you have traveled?

    I haven't traveled outside of the U.S., yet, but hoping to backpack around Europe in the next few years.

    Do you have any nicknames? Where did they come from?

    Jerry. This nickname comes from the character Jerry Gergich from the show Parks and Recreation. I am not the most poised person and tend to spill/drop things a lot so my family and friends started calling me Jerry.

    What TV show do you binge watch?

    Friends. I’m obsessed with this show. Although I’ve seen every episode multiple times I’ll still choose to binge watch it on Netflix.

  • Danny Nelson

    Field Marketing Supervisor

    Danny Nelson

    Field Marketing Supervisor

    linkedin Profile

    What motivated you to work at PRE?

    The idea that people can and should enjoy quality food without worrying about the health consequences of what they are eating. Also, having the confidence the right people are on my team and are willing to work hard.

    What is your favorite PRE item?

    Ribeye

    What is the strangest thing you have ever eaten?

    Frog legs

    Do you play any sports?

    I have been playing a lot of golf lately and my friends and I play paddle ball in the winter.

    What TV shows do you binge watch?

    Game of Thrones, Breaking Bad, Mad Men, Sopranos, Entourage and any show Netflix comes out with.

  • Ed Sanchez

    Supply Chain Analyst

    Ed Sanchez

    Supply Chain Analyst

    linkedin Profile

    What motivated you to work at PRE?

    Start-up culture with a strong emphasis on implementing best in class supply chain practices, strong leadership and young talented individuals.

    What is your favorite PRE product?

    Ribeye

    What were you voted “Most Likely to Be?” in high school?

    Most likely to win a pie eating contest.

    What was the craziest thing that has happened to you?

    The time I spilled 5 gallons of Gatorade juice inside my car.

    What is your favorite place that you have traveled?

    Have traveled to 12 countries . My favorite country is Peru.

  • Laura Donovan

    Office Manager

    Laura Donovan

    Office Manager

    linkedin Profile

    What motivated you to work at PRE?

    I wanted to work somethere that allowed me to grow, use my creativity, and connect people with great food. PRE does just that by creating a great product and educating people how to make it taste delicious.

    What is your favorite PRE product?

    Ribeye

    What were you voted “Most Likely to Be?” in high school?

    Most creative. I was always in the photo darkroom.

    What is the craziest thing that has ever happened to you?

    While working for Fanfoto at Wrigley field, my manager and I got locked in after a game. It took about an hour and a half but we finally found the night guard in a pitch black Wrigley and made our way out.

    What's your favorite beer?

    Bells Oberon in the summer. Lagunitas IPA in the winter.

  • Todd Thomason

    Chief Business Development Officer

    Todd Thomason

    Chief Business Development Officer

    linkedin Profile

    What motivated you to work at PRE?

    I have followed PRE since I first saw the first LinkedIn post from Lenny over a year ago. When the opportunity arose to be a part of this amazing brand that will re-define the category, I jumped at the chance!

    What is your favorite PRE product?

    Filet Mignon

    What were you voted "Most Likely to be?" in high school?

    I was voted Best Personality and Most Likely to be a politician.

    What is your favorite place that you have traveled?

    I have been a lot of places but my favorite is still going home to Long Beach, CA.

    Favorite beer or wine?

    Sam Adams Boston Lager or Meritage/ Malbec Reds

OUR COMMITMENT TO TASTE

We trust in nature, and do our best to get out of its way.
We study everything from pastures to packaging
to bring you the most delicious beef in the world.

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