Where does PRE source from?
Currently, PRE is sourced from select regions in Australia and New Zealand. These regions offer some of the best environmental conditions (rainfall & pasture quality) in the world for grass fed cattle raising. These countries also have the highest animal welfare standards in the world.
Why don’t you source from the U.S.?
We would love to source from U.S. farms, however the way PRE cattle are raised is not the norm in the U.S. In fact, only approximately 5% of cattle in the U.S are 100% grass fed whereas the countries that we source from raise cattle that are predominately 100% grass fed and pasture-raised. It’s just the way they do things. The climate in the US makes it difficult to feed cattle grass all year round.
How does PRE beef impact health?
The nutrition proﬁle of beef is directly impacted by what the animals eat. When the animals eat grass, it’s like eating salad and vegetables. When animals are fed corn for most of their lives it’s the equivalent of eating candy day in and day out. The overall nutrition and nutrient proﬁle is quite diﬀerent and is reﬂected in the richer color of the beef. PRE also sources from producers that use no added antibiotics or added hormones resulting in the cleanest, purest beef you can buy.
Our strict specifications and consistent weights allow us to calculate the nutritional profile of our products. This is something that “random weight” (meat that is different weight from steak to steak) is unable to do. Exact nutrition information can be found on each product page, but in general PRE beef is:
Up to 38% fewer Calories*
Up to 63% less Fat*
Higher Omega 3s
*vs. USDA choice version for the same cut of beef
Does PRE beef ever contain antibiotics?
We disagree with the routine use of antibiotics and/or hormones to promote unnatural growth in livestock. We believe that all animals deserve to have a life free of sickness and pain, so in case of an animal’s acute illness, we use veterinary administered antibiotics. In humans, this would be the equivalent of taking antibiotics to treat a bacterial infection but not taking antibiotics every day of your life to prevent illness that is a result of unhealthy lifestyle. In the case where an animal needs veterinary administered antibiotics, the animal is segregated from the rest of the herd until all antibiotics are eliminated from its system.
Do PRE products contain growth hormones?
No. There are no added hormones in PRE beef. Cattle naturally have hormones (like all living beings) but we do not use added hormones to promote rapid growth.
Is PRE beef free of GMOs (Genetically modified organisms)?
Our beef is currently sourced from New Zealand and Australia. We do not have a non-GMO certification; however New Zealand is a GMO free country and Australia only allows canola and cotton to be genetically modified.
Is PRE's beef organic?
Our products are sourced from a large number of small farmers in New Zealand and Australia where the methods of 100% grass feeding, no antibiotic use, no added hormones, and humane treatment are standard. These are not “factory” farms with a lot of cattle, but smaller farms with small herds that raise cattle the way they have been doing for generations. The process of being certified organic is very extensive and it’s difficult for these small farms to go through the organic certification process. Because of our sourcing from these farms, we are not certified organic and instead, choose the farms that deliver the high standards that we think are most important to our consumers.
What grade of steak is PRE?
USDA grading is not relevant for grass fed animals (from the U.S. or other countries) since they are naturally leaner, which results in less marbling. USDA grading is simply a measure of how much visible marbling (fat) a piece of meat has. Our beef is also not USDA graded because it is raised outside of the United States. Only U.S. raised cattle can be USDA graded.
What is the PRE Taste Standard?
The PRE Taste Standard, is about choosing the right animals (breed, age, weight) and the right environments (pasture, animal care) and doing so with relentless consistency. PRE has strict standards by which it evaluates its animals, ensuring we bring you tender, juicy 100% grass fed beef every time. This ensures we bring the highest quality grass fed beef to you every day of the year. You can check out more about the Taste Standard here